Why Endhiran's parking lot collection = Anjaana Anjaani's box office collection.

Now, I guess the euphoria of Endhiran's release has died down to an extent that I can actually see people looking at other movies these days. A Rajini film is always special to anybody who has watched the SuperStar's movies all these years, but now he has surpassed from being a Star in just the Tamil Cinema industry to become a SuperStar that the world now knows.

There have been so many people who have been wondering why Endhiran has become such a worldwide hit. Eclipsing the box office collections of so many other movies, showcasing a worldwide presence and making it an international phenomenon. Some of the reasons include:

1. Absolutely phenomenal marketing. Thanks to Sun Pictures' marketing team, this movie has been released all over the planet and people who don't know a word of Tamil/Hindi are watching it with subtitles in theaters in the US, Canada and other parts of the world. No other Indian movie has been marketed like this.

2. Starcast. Needless to say. Super Star Rajinikanth and Aishwarya Rai. This combination can't get any better. Probably the most charismatic Indian actor with one of the most beautiful women on the face of the earth. Who wouldn't want to watch these 2 people share a screen?

3. Shankar. Shankar's other name is Grandeur. Any movie that he has made till now has a high standard of grandeur - with special attention to the sets that he uses for the songs. This is one director who has a penchant for presentation. He has always made movies which really send out a message to the public. Endhiran has been his pet project for over ten years. Due to various circumstances he had not been able to make this movie, but today, no one can make a movie as grand as this one and if anyone can better it, it has got to be Shankar himself.

4. A.R.Rahman. The Shankar - A.R.R combo clicked once again. Rahman's music combined with some good lyrics has made anyone who listened to the songs tap their feet. All the songs were presented brilliantly and noone wants to miss Shankar's special touch for the songs.

5. This is not a typical Super Star movie. This is Shankar's movie rather than showcasing Rajinikanth. Somehow the name of the scientist character, Vaseegaran (meaning one who entices all) seems a little cliched.

6. Special effects - Stan Winston studios did a not so bad job with the special effects for the robots. This could have only been a little better. Had it been a little better, it would certainly have given Terminator a run for it's money.

7. Last but not the least. Even the best of movies, with the best star cast, marketing and music can flop if media do not advertise the movie that much. It's media hype and yes of course word of mouth which makes people go watch the movie in the theatres. The media hype surrounding Endhiran has been positive and has made the movie live quite up to expectations.